Not VOLVO- others who goofed it
While Volvo stayed focussed on their intent of making a mark in Indian market, a number of big international names bruised themselves with clumsy moves and underestimating Indian customers. The company which tops my list of goofers is FIAT for the simple reason that they had a tie up with Premier Automobiles for a long time and would have had hands on experience unlike others like Ford and Daewoo who hit the ground as freshers with inputs from know it all "consultants" armed with their field study feedback.First lemon from FIAT in nineties was 118NE.It was launched around the time Zen was launched by Maruti.Zen was a rocker of a model to hit Indian roads with its jelly bean design and 118NE was a expressionless metal box with wheels compared to Zen. 118NE was a brother of Ambassador in terms of construction and looks and pretty dodgy as far as electricals was concerned.It died a miserable death which was warranted. Then came the next lemon from FIAT in the form of UNO. UNO is...