VOLVO
Volvo - this is a brand name of a slew of products from eponymous company of Sweden. Buses, trucks, construction equipment, earth mover equipment, super safe cars ( this division was sold to Ford Motor Car company four years ago )which are used by several embassies to ferry around their ambassadors. Most of the safety features in cars are pioneered by Volvo over twentieth century- three point seat belt, airbags, reinforcement fenders, anti locking brakes etc.Volvo and Benz are the leading players in buses and trucks worldwide. Volvo products loaded with features are costly but efficient. The per km per tonne efficiency is the highest for Volvo trucks compared to other Indian alternatives like Tata Motors, Eicher and Ashok Leyland. Volvo trucks take two days for a trip from Mumbai to Delhi compared to three days taken by other trucks. It has been a long haul for Volvo since they set shop near Bangalore in 1999. Their aim to sell 1000 trucks and buses in due course sounded ambitious. But...